Picture this: You’re sitting in a conference room after a daily hour-long meeting ends, catching up on a few emails and chatting with a couple coworkers. In walks another coworker, Sarah.
“Hey, do you guys want a brownie?” Sarah asks.
Something to note about Sarah: She and her husband Hanes run a vegan baking company.
With that in mind, is your answer going to be anything but a resounding YES? I think not.
You proceed to try the fudgiest, chewiest brownie you’ve had in ages. You tell Sarah how amazing it is.
“Oh, yeah? This was Hanes’ first attempt at a brownie!” she says. “Thanks so much for the feedback! We’re hoping to add it to the line soon.”
One of the little perks of my job is getting to meet people like Sarah and Hanes, entrepreneurs who offer quality cruelty-free products to the world. Their company, A Better Batch, sells ready-to-bake vegan cookie dough in three delectable flavors, and they occasionally have fully baked products for sale at events like vegfests. If you’re a VegNews reader, you might’ve seen A Better Batch reviewed in the “Cookie Dough Taste Test” in the April 2016 issue! (Read on for a chance to try them yourself!)
Although A Better Batch is based in Maryland, their cookies are available to anyone in the United States thanks to their unique business model. ABB sends you frozen cookie dough that you can bake in your own kitchen. By shipping the dough quickly and packaging it with dry ice, Hanes and Sarah make sure that it will arrive still frozen and ready to bake.
Right now, ABB offers three flavors: mocha oatmeal, lemon poppy seed, and classic chocolate chip. I can say with no reservations that their Lemon Poppy Seed cookies are the best I’ve ever tasted. Bursting with bright lemon flavor, they’re absolutely fabulous. Hanes and Sarah have managed to distill this flavor combination into a perfectly chewy, moist cookie that’s not to be missed. Mocha oatmeal is probably my second favorite — it’s another beautiful cookie, bursting with chocolatey goodness. Chocolate chip comes last, but not because of any defect — it’s a darn good classic cookie that anyone would enjoy.
But good-tasting cookies aren’t all that ABB offers. What sets A Better Batch apart from its competition is Hanes’ and Sarah’s dedication to providing the best possible products for people, the animals, and the environment. Here’s how:
- Hanes and Sarah carefully source their ingredients, using fair-trade and organic options whenever possible. And by virtue of being vegan, these cookies are free of cholesterol.
- Everything is vegan — no animals harmed here!
- The cookies are shipped in biodegradable packaging instead of styrofoam containers, which we all know are horrible for the planet. And the individual wrappers are recyclable.
I’ve had the pleasure of trying ABB’s cookies a few times, but I wanted to know a little more about their business. So I reached out to Hanes, and he graciously answered all my questions and sent me a box of cookies to sample. Read on for his thoughts!
Kelly: Let me start by saying how much I LOVE your lemon poppy seed cookies — they’re the best! Right now, you only have them and two other flavors available (chocolate chip and mocha oatmeal). I like that you have a few flavors that you do really, really well, but are you planning to expand your products in the future?
Hanes: I’m glad to hear you love the Lemon Poppy Seed cookies! Yes, we do have plans to add more flavors and possibly different products such as brownies in the future. In fact, we just re-released a Peanut Butter cookie that we featured back in August for a limited time; it was a crowd favorite, so we brought it back!
K: Why vegan cookies? How did you get started?
H: My passion for baking started when I was growing up. I loved helping my Mom in the kitchen, and this carried over into adulthood. On the weekends I would get in the kitchen and make biscuits, cakes, cookies, pancakes etc. from scratch. I enjoyed it and found it to be a great creative outlet for me. About 9 years ago, my wife stumbled upon some information online about factory farms and how we treat animals in the current agricultural system. It was pretty shocking and we were completely ignorant to it before that. She started reading more about the subject and sharing a lot of the practices and statistics with me. Over the following few years we both continued to decrease our consumption of animal products and eventually went vegan.
This created a new challenge for me: how do I continue to bake and enjoy a lot of the comfort foods that I love making so much without animal products like butter and eggs? I got in the kitchen and got to work. I tried lots and lots of different recipes and found that I love vegan baking! I find that the vegan baked goods taste even better than the traditional counterparts, and they’re certainly better for animals, the environment, and even our health. I received rave reviews for my vegan cookies. They were being requested anytime we would go to friends’ houses or events. A couple of years ago, I started A Better Batch to make them available to people seeking amazing plant-based desserts everywhere.
K: What makes your batches better, i.e., what distinguishes your cookies from similar brands?
H: At A Better Batch, we work hard to make sure that our cookies are the best vegan cookies on the market — not only in flavor but also in all aspects of our decision making. We are constantly seeking the best ingredients, which to us means using organic, GMO-free, and socially responsible products. For example, the coffee we use in our Mocha Oatmeal flavor is made by Brewing Good Coffee Company which is organic, Rainforest Alliance certified, and UTZ certified (a sustainable farming certification that covers farming practices, environmental impact, and social and living conditions). Also, their company donates a portion of proceeds to animal charities each month — how great is that! We refuse to use palm oil because of the devastating impact its production has on orangutan habitat. Our sugar, vanilla, and salt are all fair trade. Our boxes are made of 100% recycled material, and we don’t use Styrofoam in our shipping boxes; instead, we use an eco-friendly, biodegradable insulation. We take the taste of our cookies seriously, and we also take caring for the environment and animals seriously.
K: What’s the process like for developing new products? How long does it take?
H: It usually starts with me wanting a particular flavor and then I try and think about how that would look. Then I get in the kitchen and try to make it happen, which really is the fun part, as I get to eat lots and lots of test cookies. Sometimes it’s a very quick process, as with my Peanut Butter cookies (it was the very first attempt that I ended up going with!). Other times, it takes much longer. I’m currently working on a refrigerated cookie dough that you could either just eat with a spoon or bake; it has taken over 3 dozen attempts so far.
K: If you could select any flavor cookie to magically have developed and ready for production, what would it be?
H: Salted Caramel! This is a cookie I have worked on before and plan to return to. It has proven tricky. I would like a nice soft sugar cookie that has little bites of gooey caramel with a slight sprinkling of sea salt on top to bring it all home. I’m a huge huge caramel fan!
K: I noticed that all your packaging is eco-friendly — how is that tied to your business as a whole? Does that ethic inform everything you do?
H: We want to be the best vegan goodie, not only in flavor and quality, but also in all the little decisions in between such as the packaging. It’s important for us to make our products the very best way we can and that includes taking our impact on the environment into consideration.
K: Are you a full-time cookie baker, or do you have a(nother) day job?
H: I work during the week as an accountant. A Better Batch is my passion project, which is what I work on in the evenings and on the weekend. It does create a busy schedule sometimes, but the cookie business doesn’t really feel like work!
I really appreciate how much thought Hanes put into his answers — and I’m dreaming of the day those salted caramel cookies become a reality! (Not to mention those brownies I tried a few months ago.)
Happily, A Better Batch generously offered to share the vegan goodness with one reader. Just visit the ABB website and let me know in a comment which flavor you want to try! One lucky winner will receive a box of all three flavors (worth about $58 including shipping). Sorry, my international friends — U.S. readers only this time! I’ll randomly select a winner at 5:00 PM Eastern on Wednesday, May 4, 2016.
If you don’t win but want to try these yummy cookies anyway, just sign up for the ABB newsletter to receive 15% off your first order. You can also check out ABB on Facebook and Twitter.
*Disclaimer: After tasting their cookies on a few occasions throughout the past year, I reached out to A Better Batch and asked if they’d like to be profiled here. Although they did provide me with some cookies to taste for this post, all opinions are 100% my own. I enjoy supporting local, vegan-owned businesses and will never promote a company I don’t believe in just for the sake of some free samples.
All photos in this post courtesy Rebekah Collinsworth.